- Benelli Motorcycles
- BBIKE
- ROKFORM
- City Grounds/Crew Bike Co.
- Mountain Weekly News
- Summit Bicycles
- Academic Work
About me
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I regularly publish articles, blogs, and reviews about bicycles and cycling culture for US-based and international brands. I also write about education, the visual & musical arts, and culture. Drop down below to explore a bit more...
Benelli is a heritage Italian motorcycle brand with over a century of racing and engineering history. Based in Pesaro, Italy, Benelli is part of the large family of mobility brands managed by the global Keeway Group. As an in-house creative copywriter, I have wordsmithed diverse marketing content including brochures, product descriptions, press releases, and social media posts for Benelli, Keeway, EZI, Morbidelli, and BBIKE.
Benelli Bike (BBIKE) is an exciting new brand in the bicycle industry born from the Benelli Motorcycle and Keeway Group brands. I worked as the principal creative copywriter to shape the brand’s identity since near its inception, writing all the content featured on the BBIKE website, press releases, and LinkedIn account in both English and Spanish. Below are various web copy samples, articles, and social media posts.
ROKFORM specializes in mountable, protective cases and accessories for smartphones and tablets. I spearheaded their recent campaign to boost their online presence as a frequent expert contributor to the ROKFORM Blog. Below is a selection of creative, in-depth blogs covering bicycles, motorcycles, and golf.
City Grounds is a California-based urban bike shop and lifestyle retailer that manufactures its own bikes in-house under the Crew Bike Co. brand. I wrote original product descriptions for several of their most popular track, BMX, freestyle, and electric models.
Crew Dart V2
Crew CB29 27.5" BMX
Crew CB29 29" BMX
Crew Ace Track
Crew Defender 700c
Crew District Track
Crew Bike Co. About Us
Crew CB29 29" BMX
SE Bikes CG Big Ripper 29" BMX
Mountain Weekly News is a Jackson Hole, WY-based source for outdoor product reviews, mountain sports, and culture blogs. I am a frequent contributor to this long-standing online publication, specializing in hands-on reviews of electric bikes and related products. Below are just a few...
Velocio Alpha System Review
Euybike K6 Pro E-Bike Review
Blaupunkt Folding E-Bike Review
GLEWEL Elite E-Bike Review
Viribus E-Trike Review
Radio Flyer Cruiser E-Bike Review
Summit Bicycles has five California Bay Area bike shops and an immense online store stocked with products for all levels of cyclists. I have written several high-profile product launches and in-depth guides, included below. I have also created similar technical guides and web content for Cranky’s Bike Shop, The Bike Shoppe, Ridley’s Cycle, Sweet Pete’s Bike Shop, The Webcyclery, and Dedham Bike.
Explore both my master’s and bachelor’s theses below. I hold a master’s degree in Visual Arts & Education from the Universidad de Granada in Spain and a bachelor’s degree in Philosophy, Politics & Economics (PPE) from Pomona College in California.
Learning by Mistake: an a/r/tographic study of error management and risk-taking in music education (PDF)
Education is a Humanism: A Study of Subject and Object Relations in US Education (PDF)