the
dropouts.studio

BBIKE
Benelli Bike (BBIKE) is an exciting new brand in the bicycle industry born from the Benelli Motorcycle and Keeway Group brands. I worked as the principal creative copywriter to shape the brand’s identity since near its inception, writing all the content featured on the BBIKE website, press releases, and LinkedIn account in both English and Spanish. Below are various web copy samples, articles, and social media posts.